MASTER IH BUSINESS ADMINISTRAION
European Institute of Management & Technology University
The 18-month MBA program at the European Institute of Management and Technology (EIMT) is meticulously designed to equip students with the advanced tools and analytical skills required for a successful career in today's dynamic global economy. This comprehensive program, delivered through an innovative online platform, allows professionals to seamlessly integrate their studies with their career goals.
EIMT’s MBA program connects students with a global network of esteemed faculty and alumni, offering deep insights into international business. Developed in collaboration with leading corporations, it emphasizes leadership, entrepreneurship, and strategic management. Tailored for the digital era, the program fosters critical thinking, ensuring graduates excel in a rapidly evolving marketplace.
Strategic Human Resource Management
The Strategic Human Resource Management (HRM) module equips MBA students with essential skills to manage human capital strategically. It encompasses key HR functions, including recruitment, training, performance management, and employee relations. The module emphasizes aligning HR practices with organisational objectives to enhance business performance.
Strategic Leadership and Management
The Strategic Leadership and Management module equips students with advanced skills and knowledge to lead organisations effectively in a dynamic and competitive environment. This module covers key concepts and practices related to strategic leadership, including vision development, strategic planning, and decision-making. Students will explore various leadership styles and their impact on organisational performance, as well as methods for driving change and fostering innovation. Through case studies, interactive discussions, and practical exercises, students will gain insights into strategic management frameworks and their application in real-world scenarios. The module emphasises developing critical thinking and leadership capabilities to manage complex organisational challenges and drive sustainable success.
Supply Chain Planning, Modelling and Analytics
The Module aims to provide learners with in-depth knowledge about planning processes across all key aspects of supply chain management. The relevance of each of the planning processes, the associated information requirements, and modelling and analytic techniques are covere
Accounting & Financial Management
This module aims to enable learners to gain a comprehensive understanding of the role of research in solving business problems and develop the capabilities to critically evaluate existing bodies of knowledge to put forward a case for further research.
Entrepreneurship and Innovation
The Entrepreneurship and Innovation module introduces key business processes and strategies for starting ventures. It examines entrepreneurship locally and globally, and shows how businesses use innovation to stay competitive. The module also highlights the role of financial markets in entrepreneurship, covering financial instruments, funding, venture capital, and how these support business growth. This comprehensive approach helps students understand both the strategic and financial sides of entrepreneurship.
Consumer Behaviour & Market Communications
This module aims to develop learners’ understanding of the theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develop their intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.
Contemporary Issues and Principles of Marketing
The aim of this module is to develop learners’ understanding of evaluating the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing principles in different contexts. The learner will also learn marketing concepts and theory in a range of contemporary settings, from entrepreneurial start-ups, industrial manufacturers, and global brands, to develop an actionable marketing plan.
Business Research Project
* The Business Research Project module is designed to provide MBA students with the opportunity to apply theoretical knowledge and analytical skills to a real-world business problem. This module emphasises the development of advanced research skills and the application of statistical analysis to guide decision-making in complex business environments. Through this project, students will deepen their understanding of research methodologies, data analysis techniques, and how these can be used to solve business challenges.
