MASTER IH BUSINESS ADMINISTRAION
European Institute of Management & Technology University
The 18 months MBA program at the European Institute of Management and Technology (EIMT) is meticulously designed to equip students with advanced tools and analytical skills required for a successful career in today's dynamic global economy. This comprehensive program, delivered through an innovative online platform, allows professionals to seamlessly integrate their studies with their career goals.
EIMT’s MBA program connects students with a global network of esteemed faculty and alumni, offering deep insights into international business dynamics. Developed in collaboration with leading corporations worldwide, the program emphasises leadership, entrepreneurship, and strategic management. Tailored for the digital era, it fosters critical thinking and innovation, ensuring graduates are prepared to excel in a globalized and rapidly evolving marketplace.
Strategic Human Resource Management
The Strategic Human Resource Management (HRM) module equips MBA students with essential skills to strategically manage human capital. It covers key HR functions such as recruitment, training, performance management, and employee relations, emphasizing the alignment of HR practices with organisational objectives to enhance overall business performance.
Strategic Leadership and Management
The Strategic Leadership and Management module equips students with advanced skills and knowledge to lead organisations effectively in a dynamic and competitive environment. This module covers key concepts and practices related to strategic leadership, including vision development, strategic planning, and decision-making. Students will explore various leadership styles and their impact on organisational performance, as well as methods for driving change and fostering innovation. Through case studies, interactive discussions, and practical exercises, students will gain insights into strategic management frameworks and their application in real- world scenarios. The module emphasises developing critical thinking and leadership capabilities to manage complex organisational challenges and drive sustainable success
Supply Chain Planning, Modelling and Analytics
The Module aims to provide learners with in-depth knowledge about planning processes across all key aspects of supply chain management. The relevance of each of the planning processes, the associated information requirements, and modelling and analytic techniques are covere
Accounting & Financial Management
This module aims to enable learners to gain comprehensive understanding about the role of research in solving business problems and develop capabilities to critically evaluate existing bodies of knowledge to put forward a case for further research.
Entrepreneurship and Innovation
The Entrepreneurship and Innovation module introduces learners to the fundamental business processes and strategies associated with enterprise creation and entrepreneurial ventures. It explores entrepreneurship in both local and global contexts, fostering an understanding of how businesses can innovate to maintain competitiveness in rapidly changing environments. Additionally, the module emphasises the significance of entrepreneurship-related financial markets, providing students with insights into financial instruments, funding opportunities, venture capital, and the role of financial markets in supporting entrepreneurial growth. This holistic approach ensures that students not only grasp the operational and strategic aspects of entrepreneurship but also understand the critical financial mechanisms that underpin successful ventures.
Consumer Behaviour & Market Communications
This module aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develop their intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.
Contemporary Issues and Principles of Marketing
The aim of this module is to develop learners’ understanding of to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing principles in different contexts. The learner will also learn marketing concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.
Business Research Project
The Business Research Project module is designed to provide MBA students with the opportunity to apply theoretical knowledge and analytical skills to a real- world business problem. This module emphasises the development of advanced research skills and the application of statistical analysis to guide decision-making in complex business environments. Through this project, students will deepen their understanding of research methodologies, data analysis techniques, and how these can be used to solve business challenges.
